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Knowledge base

How AI visibility works and how we measure it.

A glossary of AI visibility terms, the Heuriso methodology step by step, and the most common problems companies bring to us when AI does not recommend them.

Terms

Glossary

The terms you will meet in Heuriso and in any conversation about AI visibility: from prompt to Visibility Score, Share of Voice and GEO.

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How we measure

Methodology

Where the prompts come from, how we collect AI answers, how Visibility Score and Share of Voice are calculated, and what the numbers do not tell you.

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Problems and fixes

Common problems

When AI leaves your company out, gets the facts wrong or ranks a competitor higher: the causes and what to do.

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