Glossary
AI visibility in plain English.
The terms you will meet in Heuriso, from your first prompt to Visibility Score and Share of Voice. What each one means and how to read it in your reports.
Visibility Score
A score from 0 to 100 that combines how often your brand appears in AI answers with how well it is presented there.
Read the definitionShare of Voice
The percentage of mentions that go to your brand, out of all mentions of your brand and the competitors you track.
Read the definitionAI visibility
How present your brand is in the answers AI assistants and AI search give to potential customers.
Read the definitionLLM
A large language model that learns patterns in language and uses them to generate answers.
Read the definitionPrompt
A question or instruction given to AI. In monitoring, it defines the situation in which your brand’s visibility is checked.
Read the definitionAI brand monitoring
Asking a fixed set of questions on a regular schedule and comparing what AI says about your brand and its competitors.
Read the definitionGEO
Work that helps AI search engines find, understand and use information about your brand.
Read the definitionMention Rate
The share of analyzed answers that mention your brand, regardless of tone or position.
Read the definitionSentiment
Whether what AI says about your brand is positive, neutral or negative.
Read the definitionCitation
A link or footnote pointing to the material an AI answer relies on.
Read the definitionContent gap
Information a customer needs that is missing from your site, or described so vaguely that the answer is hard to find.
Read the definitionAction plan
A list of suggested fixes based on monitoring, source analysis and a check of your website.
Read the definitionAI crawler
An automated bot that fetches web pages for AI search, model training or to read a page when a user asks.
Read the definitionrobots.txt
A file of rules for crawlers that says which parts of a website they may fetch.
Read the definitionStructured data
A machine-readable description of a page’s content that helps systems recognize a company, a product or a service.
Read the definitionCompany profile
A set of verified facts about your brand that AI answers can be compared against.
Read the definitionAI hallucination
Credible-sounding information generated by AI that is false or not supported by any source.
Read the definitionAEO
Preparing content so that systems answering questions can easily find and use a specific answer.
Read the definitionllms.txt
A proposed text file that helps AI systems find a website’s most important content and documentation.
Read the definitionAI Overviews
AI-generated summaries in Google Search that present an answer along with links to selected sources.
Read the definitionQuery fan-out
The way AI search works when the model splits one user question into several smaller searches and looks up each of them on the web.
Read the definition