Share of Voice

How does Heuriso calculate it?

In the dashboard, we divide the number of answers that mention your brand by the total number of mentions of your brand and the tracked competitors, and show the result as a percentage. Each company counts at most once per answer, even if AI repeats its name.

We use the same sample window as Visibility Score. Companies you exclude from the comparison do not add to your competitors’ mentions.

If the analyzed answers contain no mentions of your brand or of any tracked competitor, Heuriso shows 0%. In that case there is nothing to compare.

How is it different from Visibility Score?

SoV answers the question “how do I compare with others?”. Visibility Score also accounts for how well your brand is presented. In the dashboard SoV, a mention at the top of an answer and one at the very end count the same.

Your SoV can drop even if your number of mentions stays the same: it is enough for AI to mention competitors more often. Changing the list of compared companies can also move this metric.

Why competitor share matters

A customer asking for a provider usually gets several suggestions at once. Share of mentions shows whether your company is regularly part of that group or whether others take most of the space. It helps you spot topics where competitors are especially strong and read the answers that explain their edge. The metric alone doesn’t tell you why a company was mentioned, though.

The comparison should include brands that actually compete for the same customer. A popular publication, a technology vendor or a reseller isn’t always a direct competitor. Before you change the list, check what role each company plays in the answers. Keep the scope of the comparison consistent so that the percentages describe comparable situations over time.

Common mistake: improving the score by editing the list

Removing a large competitor can raise your Share of Voice without a single extra mention of your brand. That isn’t more visibility, just a different basis for the calculation. Similarly, a high share based on a handful of answers can be less reliable than a moderate share across a longer, comparable series. Always look at the number of results and the competitor set next to the percentage.

Key takeaway

Read SoV together with the number of mentions and the competitor list. The percentage alone doesn’t tell you whether your brand is recommended or whether the measurement covers the whole market.