AI visibility
AI visibility describes whether, and in what context, your company appears in answers generated by AI. What matters is not only that your name appears, but also how your brand is presented.
What to watch
A customer may ask AI for a recommended provider, a comparison of options or a solution to a problem. Your brand can be recommended, listed alongside others, criticized or left out entirely. A link to your website is yet another, separate signal.
What Heuriso shows
Heuriso repeats a chosen set of prompts and saves the answers, so you can compare your brand’s presence across AI engines and over time. The metrics summarize that specific sample.
Results for a dozen or so prompts don’t describe every conversation people have with AI. Choosing prompts that reflect your customers’ real needs matters a lot.
Why it matters to your customers
An AI answer can help a customer build their first shortlist of companies to check. If your brand doesn’t come up in that conversation, they may never search for your name. If it is described incorrectly, they may rule you out before ever visiting your website. That’s why it pays to watch both presence and accuracy, rather than only clicks from chatbots.
Start with a few buying situations: choosing a service, comparing solutions and checking a specific limitation. Prompts should come from conversations with customers, not just from a keyword list. Note who each prompt is for and which part of your offer it concerns. That context later helps you tell an important omission from a result that has nothing to do with your business.
Common mistake: treating one screenshot as the whole market
A one-off answer can depend on an earlier conversation, location or the sources available at the time. It doesn’t show what every other user will see. Repeat prompts under comparable conditions and read the full answers. Appearing in one list is a useful observation, but only a series of measurements lets you talk, carefully, about lasting visibility within the scope you measured.
Example
Someone asks “Which hosting should I choose for a small online store?”. If AI names your company and explains who its plans suit, your brand is visible in that answer.
Key takeaway
Visibility is the start of the path to a customer. To judge business results, you also need data on traffic, inquiries and sales.