Company profile
The company profile in Heuriso is a collection of facts that describe your brand and its offer. It sets the reference point for checking what chatbots say about your company.
Which facts to collect
Information that can be checked unambiguously is the most useful: service area, range of services, terms of the offer, address or support channels. A general claim like “we’re the best” is not that kind of fact.
How Heuriso uses it
The profile can be built from your website and completed by you. Facts you correct by hand take priority over automatic refreshes. When checking answers, Heuriso can also look at current material on your official website, so the profile isn’t the only evidence available.
Keeping the profile up to date matters: comparing answers with an outdated offer can lead to wrong conclusions. Editing the profile in Heuriso doesn’t change anything published on your website.
Why facts should be specific
“We help fast” is hard to compare with an AI answer. Support hours, service area or a list of available integrations give a much clearer reference point. Each fact should describe one checkable thing and have a current basis. If terms depend on the plan or the type of customer, record that limitation too, so the comparison doesn’t oversimplify your offer.
Heuriso can use control questions, called probes, that mention your brand by name. For example, a question about weekend support lets you compare the answer with your confirmed schedule. Probes check what AI knows, so they are kept separate from organic monitoring and don’t affect Visibility Score or Share of Voice. The company name is already given in the question.
When your offer changes, review the date-sensitive facts: prices, opening hours and service availability. A mismatch can come from your own materials being updated late. Before you decide an AI answer is wrong, make sure your reference point still holds.
Common mistake: treating the profile as a way to update chatbots
Changing a fact in Heuriso corrects the reference point for analysis. It doesn’t publish a correction online or edit the knowledge of external AI services. If the error comes from an old offer page, you need to fix that page as well, then check the control answers again. The profile and your public materials serve different purposes, although they should present the same current facts.
Example
A company serves customers nationwide, but AI limits it to a single city. An up-to-date fact about the service area helps you confirm that mismatch.
Key takeaway
The profile is your reference point, so keep it current and make sure every fact in it can be confirmed.
Sources and methodology
The description of the profile, manual corrections and probes is based on how Heuriso works. The profile is a reference point for analysis, not a publication that updates the knowledge of external chatbots.