How Much Does AI Visibility Tracking Cost? Profound, Peec AI, Otterly, Semrush and Ahrefs Brand Radar Pricing (2026)

AI visibility tool pricing: comparison table

GEO tool prices are hard to compare directly because every vendor counts something different. Some sell a bundle of prompts, others a limit on AI answers or a number of projects, and some platforms quote higher tiers individually. The table shows the price of each tool’s cheapest paid plan, billed monthly and annually.

Prices exclude tax, as of October 2026. Links to each vendor’s pricing page are in the “Sources” section.

How much does one prompt cost? The real cost of monitoring

The plan price alone doesn’t tell you how much data you get. A prompt is a question the tool regularly asks AI models, for example “which accounting firm in Chicago would you recommend?”. The number of prompts decides how complete a picture of your brand’s visibility you’ll see. So we divided the price of each tool’s cheapest plan by the number of prompts it lets you track.

* Ahrefs counts its limit differently from the other tools: 5 prompts checked daily, or more prompts checked less often. The result isn’t directly comparable with the rest of the table.

SE Ranking has the lowest cost per prompt ($1.22, or $0.98 on an annual plan), but its cheapest plan costs about $122 a month. Heuriso’s cost per prompt is slightly higher ($1.45) at the lowest monthly price in the comparison, $29, which it shares with Otterly. Otterly is just as cheap to start with, but its small prompt limit makes each question more expensive. Semrush is the most expensive per prompt ($3.98).

Treat this as a rough guide. Plans also differ in the number of AI models they monitor and how often they check, which is what the next section is about.

What drives the price of AI visibility tracking

Two tools at the same price can give you very different amounts of data. Before you compare prices, check what exactly a plan includes. Four factors matter most.

Number of prompts and how often they’re checked

The more prompts, the more complete the picture of your brand’s visibility, because customers ask about the same service in many different ways. A small business usually needs somewhere between a dozen and a few dozen prompts; an agency with several clients needs hundreds. Frequency matters too: daily monitoring catches changes faster than weekly checks, but costs more, because every check is a separate query to an AI model. That’s why the same limit of 50 prompts can mean very different amounts of data in two different tools.

Number of AI models monitored

Different models recommend different brands, so a result from ChatGPT alone tells you nothing about what a Gemini or Perplexity user sees. Cheaper plans often cover only some of the models, with the rest available on higher tiers or as paid add-ons. Check that the plan covers the models your customers use: ChatGPT, Gemini, Perplexity, Microsoft Copilot and, for Google Search, AI Overviews.

Number of brands, projects and users

Entry plans usually let you track one brand. If you’re a freelancer or run an agency, the number of projects and seats quickly matters more than the price itself. With several clients, it also matters whether reports can be exported and sent to a client without extra work.

What data is collected and extra features

Tools also differ in what exactly they record from AI answers. The basics are whether your brand was mentioned, in which position and in what context. More advanced plans also collect cited sources, meaning the pages a model relies on, and fan-out queries: the searches a model sends to a search engine before it writes an answer. Fan-out queries show what information AI looks for online, which makes them useful for planning content. Some tools go further and turn the data into recommendations, such as which content to add, which sources to strengthen or where competitors do better.

The amount of data matters as well: does the tool save the full text of every answer and the history of changes, or only an aggregated score? Some tools also audit your website for AI access. They check whether robots.txt blocks AI crawlers (such as GPTBot or PerplexityBot), whether your content is visible without JavaScript and whether the site has structured data that helps models understand your offer. Features like these raise the price of a plan, but they save time by showing you straight away what to fix.

What will you actually pay? Example scenarios

The cheapest plan doesn’t always mean the lowest bill. If you need more prompts than the entry plan includes, you have to move to a higher tier or a different tool. Here are three typical situations and what monitoring really costs in each.

Small business owner: 1 brand, 20–30 prompts

A local service business or a small online store usually wants to check a dozen to a few dozen questions customers ask: “who do you recommend near me”, “which should I choose, X or Y”, “how much does service Z cost”. Here a low entry price matters more than a big limit.

• 20 prompts fit Heuriso’s cheapest plan at $29 a month. That’s the lowest cost of covering a set like this in the comparison.
• Otterly.AI ($25–29) includes 15 prompts, so with 20 questions you have to drop some or move to a higher plan.
• The next tools that fit 20–30 prompts on their cheapest plan are Peec AI (about $78–95), SE Ranking (about $98–122) and Profound ($99). They give you spare prompts that a small business often won’t use.
• For 30 prompts in Heuriso, you need the PRO plan at $79.

For one brand with a small number of questions, the difference in annual cost can reach several hundred dollars in favor of the smallest plans.

SEO freelancer: 3–5 clients

A freelancer who wants to show clients their AI visibility usually needs 15–25 prompts per client, so 60–100 prompts in total. Limits on brands or projects also matter, as does whether a report can go to a client without being reworked.

• Heuriso covers this range on the PRO plan at $79 a month (100 prompts, 5 brands), or about $0.79 per prompt. Reports are ready to send to a client, which saves time on formatting when you have several clients.
• SE Ranking fits 100 prompts on its cheapest plan (about $98–122) and has the lowest cost per prompt in this scenario on annual billing. Check the project limit, though, and whether all the AI models you need are included.
• Peec AI, Profound and Semrush include 50 prompts on their cheapest plans. With 3–5 clients, expect to need a higher tier.

At this scale it’s worth working out the cost per client. If monitoring costs you about $15–25 per client per month, it’s easy to include in an SEO retainer.

Agency: 10+ brands

An agency serving a dozen or more brands needs several hundred prompts, access for several people and reports for many clients. The cheapest plans of every tool in this comparison are too small for that.

• Profound and most other platforms price needs like these in higher or custom plans. The cost can easily exceed a few thousand dollars a month.
• SE Ranking, Peec AI and Semrush offer higher tiers with bigger prompt and project limits; check their prices directly on their pricing pages.
• Heuriso has an Agency plan at $249 a month (350 prompts, 10 brands).

At this scale, the deciding factor isn’t the price itself but how much time your team spends preparing reports. That’s why it’s worth testing a tool on 2–3 client brands before you choose.

Free ways to check your visibility in AI

Free options for AI visibility tracking exist, but they are very limited. In practice they come down to two kinds:

• Free trials of paid tools. They let you try the full version for a few days or a couple of weeks, but afterwards you have to choose a paid plan.
• Simple niche tools with a free plan. They usually check only a few prompts, often once a week and in one or two AI models. That’s enough for a one-off test, but it won’t give you a reliable picture.

The problem is that AI answers change from day to day, and the same question asked several times can give different results. A single prompt checked once a week shows a random snapshot, not your brand’s real visibility. It doesn’t show trends, the effect of competitors or which sources drive the recommendations.

So free options can answer the question “does AI know my brand at all?”. If you take AI visibility seriously and want to make decisions based on it, you need regular monitoring of many prompts across several models at once. You can’t get that for free today.

FAQ

How much does it cost to track my brand in ChatGPT?

The cheapest paid plans of tools that track ChatGPT and other AI models cost from about $25 to about $200 a month. The most expensive standard plans reach around $500. Most tools don’t sell ChatGPT tracking on its own, but a bundle covering several models, so the price also includes engines such as Gemini or Perplexity.

Is there a free AI visibility tracking tool?

What’s free is mostly the trial period of paid tools and simple tools that check a few prompts, often once a week. They’re enough for a one-off test, but not for regular monitoring, because AI answers change from day to day.

What is the cheapest AI visibility tool?

It depends on what you compare. With monthly billing, the cheapest paid plans in the comparison are Heuriso and Otterly.AI at $29; with annual billing, Otterly.AI at $25 a month. The lowest cost per prompt on an entry plan belongs to SE Ranking ($1.22, or $0.98 on an annual plan), but its plan starts at about $98 a month.

Are Semrush or Ahrefs enough for AI visibility tracking?

Both have AI visibility modules, but they are the most expensive per prompt in this comparison: Semrush costs $3.98 per prompt, and Ahrefs allows 5 prompts checked daily. They make the most sense if you already use these platforms for SEO and want all your data in one place.

Is an annual plan worth it?

Annual billing lowers the price by about 14–20%, depending on the tool. It pays off if you know you’ll track AI visibility for a long time. At the start, it’s better to choose a monthly plan and check whether the tool fits your needs.

Sources

We checked prices on each vendor’s official website in October 2026:

• Otterly.AI: otterly.ai/pricing
• Peec AI: peec.ai/pricing
• SE Ranking: seranking.com/pricing.html
• Profound: tryprofound.com/pricing
• Ahrefs: ahrefs.com/pricing
• Semrush: semrush.com/prices
• Heuriso: heuriso.com/en/pricing