Heuriso vs Profound: Comparing AI Visibility Tools
Profound is one of the largest AI visibility platforms, built mainly for enterprises. Since mid-September 2026, brands can no longer buy its $99 or $399 monthly plans on their own: brand access now requires a sales conversation and a custom quote. Heuriso takes a different approach: you choose a plan and start yourself, from $29 a month. Below we compare both tools on how you buy them, pricing, supported AI engines and features, so you can see which one fits the scale of your work. If you are looking for a Profound alternative that doesn’t require an enterprise contract, here are the key differences. Information about Profound comes from its public website and documentation, as of October 26, 2026.
Profound vs Heuriso: the key facts
Profound and Heuriso answer the same question: what do AI models say about your brand when customers ask them about products and services in your industry? Both track mentions, your position against competitors and the sources AI uses. That’s where the similarities end. Profound is built for large organizations that buy software through a sales team and sign annual contracts. Heuriso is self-serve: you set it up in a few minutes and pay monthly. The differences show in price, number of engines, how you buy and the range of features, as the table below shows.
| Feature |  Heuriso |  Profound |
|---|---|---|
| Starting price | $29/mo (Freelancer) | Brands: custom quote (Enterprise) agencies: $99/mo + $399/mo per client |
| Higher plans | PRO: $79/mo Agency: $249/mo | Enterprise and Agency Enterprise: custom quote |
| How you buy | Self-serve, online | Brands: through sales agencies: self-serve |
| Prompts per plan | 20 / 100 / 350 | Agencies: 100 per client Enterprise: custom |
| AI engines on the entry plan |  ChatGPT  Gemini  Perplexity | Agencies: ChatGPT Perplexity  AI OverviewsEnterprise: ChatGPT Perplexity  AI Mode Gemini  Microsoft Copilot  Claude AI Overviews DeepSeek, Exa Search |
| Free trial | 7 days, no credit card | 7 days, 50 prompts from a preset list that can’t be edited |
| Automated recommendations | ✓ | ✓ |
| Measurement frequency | Daily | Daily |
| Query fan-out | ✓ | ✓ |
| Website audit for AI | ✓ | AI bot visits to your site (Agent Analytics) |
| Brands on the cheapest plan | 3 | 1 (for agencies, each client is a separate $399/mo) |
| Reports | ✓ | ✓ |
| Visibility trends over time | ✓ | ✓ (no history during the trial) |
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